- Newspaper inserts can be targeted and customized to meet the needs of your client.
- All the inserts or flyers that appear in your Sunday and weekly newspapers; One thing is for sure – they get results!
- Everyone is trying to save money these days, so advertising in a place where consumers are looking for value only makes sense.
- Newspaper insert advertising delivers customers to you store.
- Recent research studies found that newspaper inserts drive consumers, across all age and income groups, to act.
- 82% consumers keep inserts for more than two days.
- 76% to receive them in newspapers rather than through the mail or on the Internet.
According to recent studies:
- Nearly 9 out of 10 (86 % ) media consumers use newspaper inserts.
- 91% of newspaper readers report that they take action after reading or looking at inserts.
- 86% of newspaper readers believe newspaper inserts help them get the best deal.
- 65% of consumers believe the best deals on products can be found in newspaper inserts.
Newspaper inserts drive readers to take the following actions:
- Clip and save coupons – 87%
- Visit a store, dealer, or other location – 58%
- Compare prices – 54%
- Save insert until they need to purchase an advertised item or service – 54%
- Take insert to the store with them – 52%
- Make an unplanned purchase as the result of sales or promotion offers – 42%
- Share inserts with family members or friends – 27%